How much do you know about denim jeans brands?

Part 3

Nudie Jeans

The name of Nudie Jeans means “naked truth about denim”. The brand regards jeans as the second skin of the human body. In order to make the wearer feel soft and comfortable, the brand selects the top Italian denim and the highest level of hand-spun fabrics in Japan. cloth. This year, organic cotton has been used to weave fabrics. Not only is the non-polluting cotton beneficial to human health, but the light, soft touch has reached the realm of “once you put it on, you never want to take it off”. Nudie Jeans is the representative of natural-color jeans. Designer Maria Erixon has always pursued the most original natural-color beauty of jeans. Therefore, Nudie Jeans does not follow the exaggerated and complicated design route, but only uses the primary colors of natural dyes, and the lines that completely fit the body curve, completely The pattern of the back pocket is sewn by hand-stitching, which is the largest denim brand in Switzerland.

ONIGASHIMA

ONIGASHIMA was founded in the summer of 2007. It is best at using washi paper for the making of jeans. Washi is applied to denim fabric, first of all, it is light, and its sweat absorption and quick drying properties are very good, and its heat retention is also very good. The cloth is easy to regenerate and has no pollution to the environment. As the unique texture of Japanese paper is maintained, the unique toughness of denim is also very comfortable.

Pure blue Japan

Like the brand name, crafted in pure blue. No one can shake Okayama’s position as the mecca of jeans in Japan. Pure blue, born in Okayama, is characterized by its unique denim feel. It is spun from a particularly strong thread and dyed indigo. The woven denim maintains the original texture and sense of irregularity, and is completely dark blue. The design and decoration are simple. After dyeing and sewing, the invisible parts are pulled out, leaving the most basic design is the consistent style of Pure blue Japan. The decolorization effect after wearing is very eye-catching.

R.J.B

In recent years, the most popular brand in the American casual wear industry is undoubtedly R.J.B. Its unprocessed jeans are worth more than 20,000 yen. This expensive cost is of course due to the selection of raw materials for the product. R.J.B uses Zimbabwean cotton, and the high-end ones can’t help but wear extra-long cotton. At the same time, it is produced with only a few old-fashioned sewing machines and looms in Japan, so the products are limited output. Denim fades that resemble well-worn fades, beckoning people in search of the ultimate denim fabric.

Sugar Cane

Sugar Cane’s infinite creativity has made him one of the top three denim brands in Japan. Sugar Cane uses the woody touch as its main selling point. The jeans initially launched a series of jeans made of denim and sugarcane fiber. It is said that the freshly produced jeans will release a sweet smell. Sugar Cane is dyed with Okinawa’s traditional Ryukyu indigo technique, and the leather patch on the back waist is famous for its complicated and diverse styles. Sugar Cane’s style has imitated Levi’s from the beginning of its establishment, and now it has become a boutique original, and it has become a must-have for Japanese jeans lovers.

THE FLAT HEAD

The entrepreneurial history of THE FLAT HEAD is the epitome of the tortuous history of many new Japanese denim brands, with a strong local color and a little legend in the heart. The founder of the brand, Kobayashi Changliang, was a bad boy who did all kinds of evil in high school. He worked in a vehicle inspection station and opened a bar. He hoped that work and hobbies could be combined, so he founded his personal jeans brand. Dean’s THE FLAT HEAD. What makes the brand stand out from the crowd is that the brand’s jeans are dyed 8 times more than the traditional 14. Kobayashi Changliang is determined to make his work better than Levi’s, which he loved when he was young, and makes every pair of trousers more demanding. In addition, the strong fabric is also the brand’s advantage. The fabrics used in the jeans are all from Japan’s top fabric suppliers, and the raw materials are fantastic. THE FLAT HEAD owns two of the only four professional-grade machines for hemming trouser buttonholes in Japan, which doubles the firmness of jeans!

UES

UES was founded in 1977. The brand name comes from the canvas (waste), and the beauty of the brand is “continue to use it, it has its original value”. Only consumers can reflect its value. The courage born of loving western clothes and the attitude of self-creation are the biggest charm of UES. UES has its own unique color fading after wearing, which makes the jeans show texture. Compared with the best washing method, it is still cherished every day. This way, it can record the daily color and shape changes, and can experience the personal feeling of making.

WARE HOUSE

In Japan’s annual online voting list for cow fans, WAREHOUSE can always occupy the forefront of various rankings of “my favorite jeans” with an overwhelming advantage. In the hearts of Japanese cattle fans, WAR EHOUSE has become a legend, a myth, a brand that adheres to the spirit of “persistence” and makes unremitting efforts.

WAREHOUSE has always respected the retro for ten years, and has taken re-engraving the classics as its top priority, and launched the best jeans for permanent collection every year. WAREHOUSE jeans have always maintained the traditional design of parallel double chain stitching on the inner side of the trousers and flat ironing on the outer side, making people feel as if they have returned to sixty years ago.

Wrangler

The earliest Wrangler jeans are called “11MV (Men’s Western)”, and the brand’s image logo adopts the pattern of Rodeo, a western horse training contestant. Wrangler used the “W” shaped clear line on the back pocket as a unique feature, which has been retained to this day. In the late 1940s and early 1950s, the company’s publicity on Hollywood western movies greatly increased Wrangler’s popularity, and gradually allowed Wrangler to gain a firm foothold in the United States. Together with Levi’s and Lee, it is known as the three major denim brands in the United States.

Yen Jeans

Yen Jeans can be said to be the cow brand that can keep pace with EVISU among Japanese jeans brands. The use of fabrics and special tailoring are integrated into a unique FASHION LINE, so that Yen Jeans can quickly become popular in Europe and the United States. Yen Jeans likes to mix and match fabrics of different colors to create a new visual effect, especially its Ryukyu hand-dyed unique technique that makes denim fans crazy. The annual output is less than 20 pieces, even if it takes more than half a year to buy. It is also willing to get it. In addition, the skull and “¥” patterns on the back pocket of Yen Jeans are full of fun, which also makes cow fans very obsessed. The brand has both fashion and practicality, and has won the favor of football Beckham. It is sad that Victoria won the agency in the European and American markets.