How much do you know about denim brands?

Part 1

Jeans have never been just a pair of trousers, it is an attitude, in addition to representing freedom, unrestrained, uninhibited, simplicity, humor, and rebellion, it is also an innovation! Is denim equal to Levi’s, Lee, Texwood? How much do you know about denim brands? Let me take you an in-depth interpretation.

45rpm

Even Giorgio Armani is obsessed with 45rpm

A luxury brand in jeans, 45rpm is a well-known giant among Japanese jeans brands. Since it was founded in Minami-Aoyama, a fashion center in Japan in 1977, it has become an irresistible super brand with high quality and outstanding design. Even Giorgio Armani is obsessed with it. Its charm comes from the fact that every production detail uses Japanese dyeing and printing techniques, which makes each pair of trousers at 45rpm require a long processing time. , each tailor can only produce 4 or 5 pieces, so they are issued in limited quantities. Moreover, the fabrics of all the trousers are all made of Japan’s top denim fabric and Indigo dyes that are durable and non-irritating to the skin. In particular, the surface of the trousers has a naturally formed unevenness. It is caused by the special blue dyeing technique. Its comfort even the creases and creases produced when it is rolled are comfortable on the skin, so the more you wear it, the more it can adapt to your body and the color it forms can better interpret your personality. Therefore, even the fashion guru Giorgio Armani once praised the 45rpm trouser-making skills in public, calling it “completely personalized jeans”.

Big John

Jeans brand originator Big John

Big John is recognized as the most “beautiful” camp in the world today. The brand was established in 1940. It is the first person in Japan to develop denim and has high popularity in the industry. Denim and unconstrained tailoring methods are even more ancestral brands that can be traced back among Japanese jeans brands. In the past, jeans were mainly worn by workers and had nothing to do with fashion, but Big John put fashion elements into jeans and was the founder of fashion jeans. Not only that, but Big John is also the first company to put the washing effect into jeans. Before, it just wanted to make the jeans softer and more mature, and later it became a washing style. Big John was popular throughout Japan in the 1970s, and later expanded to Asia, known as the enlightenment of Asian jeans. The long history has created the immortal reputation of Big John, and the special washing and printing, and dyeing technology, which has always been hailed as the “secret method” in the industry, makes the brand’s jeans have a unique texture.

Denime

An unsurpassed reissue brand

The word Denime comes from the French “serge de nime”, and it is a brand created by Mr. Lin, a craftsman respected by Mr. Yamane of EVISU, based on this word. It is no exaggeration to say that the quality of Denime is unmatched in Japan. A good pair of jeans is not only the best in all processes from basic workmanship to final hand-molding, but also in the quality of denim. Denime’s heavy weight, relaxed beard-like stripes, and the unique drape of the XX series, as well as the seemingly vulgar clear outline lights, even the details of the smile are calculated in the production process, only those who know everything about jeans A masterpiece that can only be made by a man. This is why the XX series has been sought after since its launch in 1988.

EIGHT-G

Yuanzu level rare product

EIGHT-G, like Big John, is the founder of Japanese jeans. In 1948, EIGHT-G produced by Kenichi Huishan began to be sold in the “Xiao Aiguo” street in Ueno. It was the prototype of Japanese jeans before the real industrialization. In 1962, Japan’s first real pair of jeans “COMPACK” made of natural cotton and man-made fibers appeared. Later, it was changed to 12oz denim and indigo dyeing technology, which became the initial model of EIGHT-G. All EIGHT-G products are made by the store manager in his own store, and are only sold in his own store. Therefore, EIGHT-G’s jeans are quite rare and have become the jeans that many people dream of.

FULL COUNT

old style advocate

Founded in 1992, FULLCOUNT, a brand that still maintains the old style in the 1990s Japanese trend. Taking vintage jeans as an ideal image, we are constantly pursuing the final form of denim. The most important feature is that it uses African comfortable Zimbabwean cotton fabrics. Integrating such fabrics into jeans is a new brand of FULLCOUNT. The design concept subverts the traditional heavy and hard impression of jeans.

FULLCOU NT brand jeans are not only made of fabric materials but also the thread used for sewing is very delicate. Generally, chemical fiber thread is used for sewing jeans. Because the chemical fiber thread is not easy to fade, the fabric becomes faded but the embroidery is still the original color. And FULLCOUN T brand jeans, because the thread used for sewing is also cotton thread. As the fabric fades, so does the embroidery. Therefore, 12 kinds of threads are used to complete a pair of jeans, especially the places that are easy to be damaged usually use original thick threads when sewing. Professional craftsmen make excellent embroidery threads with original thick threads. It is not a single thread but a very interesting embroidery thread. At first glance, it may not feel like much, it is precisely because such an inconspicuous place is so delicate, the original benefits of jeans are reflected. Therefore, the more I wear the jeans of the FULLCOUNT brand, the more I like to wear them so much that I can’t put them down.

gaps

The birth of GAP originated from the founder of the brand, Lao Fisher. He couldn’t choose a pair of jeans he liked in the store. Comfortable, unrestrained and free-style GAP was born.

GAP focuses on low prices but provides the same quality of jeans. Such a “civilian” style is different from many brands that adopt a high price strategy, and it became popular in the 1980s and 1990s. The fashion impression of the brand is even more generous, and the popular Sarah Jessica Parker, Joss Stone and other stars are endorsed. GAP, as a leader in mass brands, actually doesn’t need to go through so much trouble at all. The quality of its jeans is the brand guarantee, and GAP has large-scale physical stores around the world. You can easily buy what you want at any time from any store. Choosing water is as easy as ordering a hamburger at McDonald’s.